Functional Competency Requirement

a. STRATEGIC PLANNING

• Develop specific category sales plan by Retail Environment (RE)in line with company strategy
• Manage the development of strategies and tactics to unlock category growth opportunities
• Co-Develop  ABP (Annual Company Business Plan) covering Shoppers and Key Customers of specific  categories per RE.
• Provide Category expertise to Modern Trade team to in planning category growth strategy with  customer
• Safeguard promotion cost efficiency and ROI for Category Programs
  

b. SHOPPER and RETAIL INSIGHT

• Manage the application of relevant shoppers’ insights, market data, and  customer information in developing merchandising and promotional plans for the category
• Define the category standards in retail excellence (distribution, share of  shelf, displays, pricing, promotions, etc) and monitors field sales  performance against these standards.
• Development of POS materials to enhance merchandising
  
  

c. COMMERCIAL PLANNING

• Actively drive together with the Commercial Team, the S&OP process and sets standard in collaborative planning, activation and tracking of category  specific activities such as NPDs and Category Programs
• Revenue Management and ROI principles applied on all levels of category  trade spent and management of resources
• Ensure at least 6 month price, promotional and activity programs in place,  aligned with ABP  and  continuously improved through post analysis / ROI  reviews
• Ensures that  Sales teams have the clarity, resources and  tools to execute  brilliantly at specifi category and RE level

d. IN-STORE EXECUTION

• Define the strategy for shopper activation covering in-store category and product placement, and  leading, developing and managing MSL and  assortment by RE and by Key customer
• Picture of Success in by RE leveraging shopper & category insight
• Activation, tracking and corrective action of Active Accounts, MSL, OSA, SOS and secondary placement  in hotspots are in place
• Rolling 6 month activation grid in place for MT/GT  teams as part of overall 12 month promotional  plan
• Responsible for the selection of suppliers for POS materials and manpower based on category need