Job Details
- Contract Type:
- Unlimited / Full-Time
- Job Start Date:
- 7/1/2026
- Country / City:
- Switzerland / Zurich
- Company:
- Beiersdorf AG
- Job Function:
- Marketing / Market Research
Your Tasks
LEADERSHIP
Team management and coaching (3-4 people), incl. Brand Manager, Jr. Digital Manager, Coordinator and intern
Definition & implementation of local marketing strategies (brand management, digital marketing & communications) based on European guidelines
As a key member of the Eucerin Leadership team, set the course for the long-term success of the marketing department and the entire Swiss organization
CATEGORY EXPERTISE
Full ownership of the entire consumer journey as the ultimate expert on our brand with a clear understanding of how to effectively manage all touchpoints
Manage certain Eucerin brand groups with support from the Marketing Coordinator
Responsible for the marketing budget of assigned activities
Work as part of a cross-functional team, engage and collaborate with multiple business functions (S&CM, Digital, Sales, Finance, Supply Chain and Medical Management) to maximize your categories’ performance and develop appropriate material
Continuous performance tracking & business steering
STRATEGY & PRODUCT GO-TO-MARKET IMPLEMENTATION
Responsible of the Marketing Annual Planning process
Steer the local innovation pipeline and related processes from end-to-end (incl. business cases for launches and relaunches, marketing plans and go-to-market concepts) and subsequent success control
Responsible for providing sell-in presentations for key accounts and the field sales force as well as presenting the planned activities as part of the regular sales meetings
Ensure product availability and forecast accuracy in cooperation with Supply Chain
COMMUNICATION & BRAND DEVELOPMENT
Ensure excellence-in-execution and consistent brand communication across all touchpoints and act in alignment with the international brand guidelines
Co-Develop & Implement the yearly media plan for all paid media campaigns and track campaign performance
Own & steer the digital & Influencer strategy
Collaborate with S&CM to accompany in-store execution, support the development of materials for 360° activations, aligning POS with ATL & BTL communication
Your Profile
- Master’s degree in a relevant field (marketing, business administration)
- Minimum of 5-6 years of brand/product management experience, ideally in an international context or in the FMCG or pharmaceutical field
- Solid analytical skills
- Result-driven mindset with a solid “can-do” mentality
- Accurate, well organized and strong attention to details
- Positive and creative mindset, you think outside of the box
- Strong capacity to create excitement and leadership to drive your team
- Agile mindset, you can adapt easily to moving marketing environment and business needs
- Team player, proactive, take initiative and capable of working independently
- Strong communication skills both written and verbal
- Fluent in German and English, French is a plus
Your Benefits
You will work in our state-of-the-art office environment in Zurich Seefeld, offering the ideal setting for innovative and creative collaboration.
You will become part of a dynamic and young team, benefiting from flat hierarchies and a high degree of autonomy and decision-making freedom.
You will enjoy diverse development opportunities within a global corporation. We actively support your ambitions and career growth through tailored training and development programs.
You will benefit from an attractive, market-competitive compensation package as well as flexible working arrangements, including annual working hours models and home office options.
You will work for a company that is strongly committed to sustainability, diversity, social responsibility and environmental protection as part of our CARE BEYOND SKIN initiative.
