International Digital Media Manager (f/m)

Your Tasks
  • Develop and continuously improve the global digital media strategy for Derma & Healthcare including target audience and touch point analysis
  • Raise the knowledge levels of media within the company by providing consumer insights, efficiency case studies and RIO
  • Be hands on and support the rollout of global digital marketing campaigns by helping the countries to prepare agency briefs, analyze live campaigns and optimize
  • Ensure global and local media tracking & benchmarking based on defined KPIs
  • Be the digital media champion within the organization while also being innovative and curious with how you demonstrate media effectiveness
Your Requirements
  • University degree (in media, advertising or marketing)
  • Solid experience gained over several years in digital media including analysis, optimization and performance / KPI reporting – ideally at an agency
  • Ideally several years working on media strategy on an international level
  • Deep knowledge of digital advertising channels and systems
  • Preferably expertise gained in FMCG or a digital media agency
  • Excellent communication skills, persuasive & confident
  • Fluent in English, additional languages would be advantageous
  • Company
    Beiersdorf AG
  • Department
    Derma & Healthcare
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