At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
1. Influencer content management & planning
a. Develop and execute a comprehensive influencer strategy aligned with brand objectives for relevant categories.
b. Identify, cultivate, and manage relationships with key partners & agencies.
c. Steer the influencer marketing agenda for your categories and lead initiatives that helps NIVEA be at the forefront of the industry
d. Build best practices across categories to drive synergies across campaigns & long-term planning
e. Drive efficiency across cost & media metrics
f. Identify tools & platforms to upskill execution & activity
2. Category campaign partnering
a. Partnering with brand teams on campaign creative asset creation
b. Owning the creative consumer journey across the digital medium to deliver best-in-class experiences
c. Drive the digital strategy for relevant categories in the short term and long term to help achieve business goals
d. Co-brief agencies with category teams and own the digital execution
3. Key Initiatives
a. Managing digital campaigns in conjunction with category teams, media teams and external agency partners
b. Clear measurability across all relevant digital campaigns and initiatives
c. Integrating with e-commerce to drive category relevant e-marketing initiatives
Additional information
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV without a picture.
