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Digital Brand Manager (all genders)

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At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

 

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

  • Cascade the global digital strategy for Hansaplast to a winning local strategy for Germany
  • Lead holistic digital operations and drive excellence in search, social and retail media with the clear ambition to be Best in Class for our Always On touchpoints
  • Operate with clear metrics and KPIs to drive brand and sales objectives
  • Define relevant digital touchpoints and platforms in line with brand strategy and KPIs and continuously improve brand presence
  • Set up activities and define priorities based on brand and business objectives
  • Ensure impactful digital activations and initiatives to deliver market share uplifts
  • Lead influencer activities
  • Pioneer digital-first Hansaplast communications
  • Provide the business with an in-depth understanding of the digital landscape
  • Proactively push the digital transformation process with the help of agency expertise, global know-how and country exchange
  • Selection, briefing and strategic steering of digital agencies
  • Responsible for the digital budget

Your Profile

  • University degree in Communication, Corporate Communication/ Digital disciplines/ Marketing or Economics, Digital Media
  • Undertaken the role of Digital Brand Manager or similar with a strong level of experience in this area and preferably in similar industries
  • Experience in development and implementation of digital strategies and digital brand management
  • Know-how relating diverse digital marketing touchpoints: Websites, CRM, Newsletters, Social Media, Influencers, Search, Mobile, Content and Performance Management
  • High interest in keeping up with emerging technologies
  • Ability to build trusted relationships whilst utilizing strong influencing skills to successfully manage and support stakeholders
  • Entrepreneurial mindset combined with proficient analytical thinking
  • Fluent in German and English

Additional information

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
 

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf

Job Details

Contract Type:
Unlimited / Full-Time
Country / City:
Germany / Hamburg
Company:
Beiersdorf AG
Job ID:
15021
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