Your Tasks
Role Purpose:
The Business Insights Manager is responsible to support the acquisition and rollout of eCommerce data with respect to KPIs to support the market insights generation to maximize results. This includes but not limited to lead the e-commerce data governance and management chain, which include data consolidation, tracking, evaluation, and interpretation across commercial, performance marketing, and eContent data points.
Main Accountabilities:
- Leading building data and measurement backbone on Local level (Completeness)
- Drive capabilities in acquisition of insights & data analytics to impact offtake performance (Actionability)
- Ensuring consistency & harmonization of data & analytics function (Standardization)
- Ensuring reporting quality and accuracy of data reported
- Budgeting responsibility for building data infrastructure
- Enabling access to relevant sources of data
- Evaluation and check of data (reliability, robust etc.)
- Data interpretation and transformation into management reports and recommendations for managerial level
- Support decisions with individual reports and analysis of data as part of e-commerce team
- Direct relationship and enhancing of eAnalytic tools. Define KPI’s, align/communicate & challenge and drive local customers and consumer teams.
- Steering and optimization of external systems (e.g. Profitero) and internal data sources (SAP B.One, financial reports…)
- Work on futuristic capabilities (such as machine learning and artificial intelligence) to build algorithms that can guide our go-to-market strategy
- Interchange and ensure best practice exchange with regional and global data management