Beiersdorf transfers Chinese SLEK business to Mengxing Zhiyuan Group

Beiersdorf and Mengxing Zhiyuan Group (MX) have signed agreements to transfer the Chinese SLEK business to MX, which is based in Shenzhen, China. According to the agreements, MX becomes the exclusive distributor of the SLEK brand in China effective August 15, 2019.

“Following an in-depth strategic review of our business operations, we decided to transfer the SLEK hair care business and are pleased to now have found the right partner in Mengxing Zhiyuan Group. Its successful channel strategy and deep expertise of China’s personal care market can provide SLEK with a fresh growth perspective, benefiting SLEK customers as well as consumers. With the signing of the agreement, we deliver another important milestone we promised for the first year of our C.A.R.E.+ strategy,” said Zhengrong Liu, Beiersdorf Executive Board member responsible for Northeast Asia.

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