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In direct dialog with our consumer

We offer our consumers the possibility to use different channels in order to inform themselves about our brand’s social engagement. LinkedIn is currently the world’s largest professional network with 400 million registered users globally, making it one of the most relevant social media for businesses in the competition for the right talents. Beiersdorf is no exception: We use LinkedIn to provide potential job candidates with genuine, exciting and varied insights into our working world to convince them of our benefits as an employer. “We care.” topics are an important and regular component of this communication, since they are closely linked to our company values and thus also generate strong interest within our LinkedIn target groups. 

Besides our print consumer magazine “NIVEA für mich” (NIVEA for me, only available in German) is published three times a year and mailed to more than 530,000 NIVEA fans and interested consumers in Germany. In “NIVEA für mich” we also cover exciting content in the area of sustainability: For example, in our Spring / Summer 2016 edition we reported on our cooperation with the German Life Saving Society (DLRG), whose aim it is to teach more children how to swim. The Winter 2016 edition was dedicated to the most important milestones and successes of our “NIVEA cares for family” global social commitment and engagement. The “NIVEA für mich” magazine is also available online – feel free to take a look: “NIVEA für mich” (NIVEA for me, only available in German).