Innovation Based on Dialogue

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At Beiersdorf our door is always open for innovation – and involving external expertise is increasingly becoming a core element in our efforts. For this reason we integrate business partners strategically in our work, with the goal of developing highly innovative product ideas together through regular intensive dialog. To further intensify this cooperation with our external partners, since the middle of 2016 we have bundled our Open Innovation activities under one communication roof: “PEARLFINDERS – We Open Innovation”. Under this title we are further expanding our communication activities on innovation partnerships and projects. What’s more, this platform improves our visibility in the market and at the same time strengthens our image as an attractive and trustworthy Partner. With our Supplier Fair and Formulation Academy we have established two powerful new in-house event formats that
promote open dialog and personal contact with our business partners.

Exclusive Trade Fair for Innovative Partners

With the “Supplier Fair” in November 2016, Beiersdorf opened its doors for the second time to four of its most innovative partners in the Raw Materials, Active Ingredients, Packaging and Third Party Development business areas. The focus of the event was to strengthen the dialog with our partners who have an unconventional approach to innovation, think beyond boundaries, and can hence boost our own innovation culture. Together with about 300 employees from Research & Development, Marketing, and Procurement we held cross-functional discussions on inspiring new technologies and concepts that pave the way for future innovation.

Formulation Academy – Expert knowledge from Outside

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The Formulation Academy is an attractive, in-house event for knowledge exchange and open dialog with our external partners. In December 2016, the fourth “Formulation Academy” took place at our Hamburg Research Center. The event is designed for selected long-term innovation partners to share their extensive knowledge and expertise with Beiersdorf scientists and developers. The two-day event included expert talks on trends, innovations, raw materials, and technological background knowledge about textures and formulations for our face care, body care, and sun care products. In addition, participants used the event to obtain comprehensive information about body, face, sun, and Beiersdorf sustainability topics at the exhibition stands, and to engage in personal conversations with the presenters.