Beiersdorf Live – the corporate blog of BeiersdorfDiscover the latest stories about our colleagues and working life at Beiersdorf around the world.

In our corporate blog, “Beiersdorf Live”, we will inform you about topics from our company’s international community, in a colorful mix of stories by our employees and the latest news. Concise, informative and authentic – this is our goal. See for yourself regularly: There is a whole new world to discover!

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64 articles found:
#Brands #Innovation #Research #Sustainability

5/28/2019

“Freedom to Innovate”: Working in a Startup Atmosphere

The initiative from Beiersdorf Research & Development enables employees to implement their innovative ideas.

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#People #Brands

5/22/2019

101 Days of Kwesi

Kwesi Ofosu on his first 101 days as Marketing Director of the Pharmacy Business Unit Germany.

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#Digitalization #Innovation #Brands

4/4/2019

Augmented Reality: The next level of storytelling

In times of digital change, the traditional history lesson is replaced by the next level of storytelling: Augmented Reality. We met with Jasper Krog, Senior Global Digital Innovation Manager at Beiersdorf, and let him explain the whole thing to us.

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#Digitalization #Innovation #Brands

3/6/2019

Making digitalization valuable for kindergartens

The Care App has the potential to make life easier for nursery school teacher and parents. It helps them to focus on the most important thing – the child.

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#Digitalization #Innovation #Brands

2/13/2019

NIVEA is taking crowdsourcing to the next level

The crowdsourcing initiative gives digitally-driven consumers the opportunity to participate in and contribute to new NIVEA projects.

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#Brands #People #International

8/30/2018

Beiersdorf founds affiliate in Cairo

Just like the skin care rituals of the Egyptian queen Cleopatra are legendary, so is the white cream in the blue tin. With a new affiliate in Cairo Beiersdorf will now meet the care needs of contemporary Egyptians even better.

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#Brands #People #Innovation

8/29/2018

The birth of a royal – NIVEA Deo CROWN

Find out how colleagues from Supply Chain, Packaging Development and Marketing collaborated on the biggest deodorant relaunch in the history of Beiersdorf.

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#News #Brands #People

6/20/2018

Innovative platform: Join the NIVEA MEN Barbershop Talk

Do you want to know if Roberto Carlos prefers shaving gel or shaving foam? And if Karim Benzema prefers the Champions League or the World Cup?

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#Research #People #Brands

4/12/2018

Dr. Ruppert rocks 8x4 TV ad

And action: We take a look behind the scenes from the shooting of the Japanese 8x4 commercial with Dr. Stephan Ruppert in Hamburg.

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#Brands #Digitalization

3/7/2018

„The Influencer Movement” @ NIVEA

How can an established brand in the field of influencer marketing stand out? Jasper Krog, International Digital Content Strategist for NIVEA, and Thorsten Schapmann, Head of Digital Marketing at NIVEA Germany, addressed this and other questions at Social Media Week.

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#Career #International #Brands

1/24/2018

“Beyond” a normal job!

“Go Beyond!”, expand your horizons, discover new things… For jobs at Eucerin, Hansaplast, La Prairie and others this means more freedom, new ideas and a whole lot of dynamics.

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